Government e-Marketplace Specialists · Est. 2022

OEMs grow faster.
Resellers win more bids.
Both win on GeM.

India's most governed GeM ecosystem — three purpose-built pillars connecting verified OEMs, authorised resellers, and government buyers.

🏭

I'm an OEM / Brand

Get GeM-listed, activate an authorised reseller network across 28 states, and grow government revenue — within 90 days.

Explore OEM Enablement
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I'm a Reseller / Seller

Get OEM authorisation letters, daily bid intelligence, and a verified pan-India demand pipeline to win more GeM bids.

Explore Reseller Benefits
18,000+ GeM Registered Sellers enrolled in Indiquad network
2,500+ Active Technology Resellers GST + GeM verified
28 States — Reseller Coverage pan-India footprint
90 days OEM → Active Reseller Network typical onboarding timeline
Trusted by
IT Hardware OEMs Surveillance Brands Networking Vendors Industrial Automation AV & Conferencing Software Providers
GeM Empanelled DPIIT Registered
Why GeM Matters

India's ₹4 Lakh Crore
Government Procurement Engine

GeM is mandatory for all central ministries, state governments, PSUs, and defence — the world's largest B2G marketplace and the biggest untapped revenue channel for Indian product companies. Indiquad is your structured engine to win it.

See How We Help →
₹4L Cr+Annual GMV transacted on GeM platform
60,000+Government buyer organisations registered
MandatoryFor all central government procurement
1.4 Cr+Total orders processed on GeM to date
OEM Enablement

Within 90 days, your products are GeM-listed, compliant, and bidding across 28 states.

We handle the full journey — registration, BIS/STQC compliance, catalogue structuring, reseller activation, and buyer awareness — so your sales team closes orders, not paperwork.

Week 1–2
GeM Registration & BIS Compliance
Week 3–4
Catalogue Live on GeM
Month 2
Resellers Enrolled & Authorised
Month 3
Active Bids in 28 States

We serve OEMs across

IT Hardware Surveillance & CCTV Networking Industrial Automation Software & SaaS AV & Conferencing Power & UPS Access Control Printers & Peripherals
PLI & Make in India Ready

Indiquad supports OEMs navigating PLI scheme eligibility, DPIIT registration, MII (Make in India) certification, and domestic value addition requirements on GeM — ensuring you qualify for government preference policies in procurement.

What We Do for OEMs

Full-stack GeM enablement,
not just registration.

Most OEMs stall after GeM registration. Indiquad activates the entire commercial engine — resellers, awareness, compliance, and financing — so your GeM presence becomes a revenue engine.

01
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GeM Registration & Compliance

End-to-end OEM registration with BIS, STQC, EMD, and MII requirements handled. Annual renewal and compliance updates managed on an ongoing basis.

  • GeM OEM brand registration
  • BIS / STQC / FSSAI filing
  • MII & PLI documentation
  • Annual compliance renewal
02
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Catalogue Structuring

Professional catalogues with correct HSN codes, technical specifications, competitive pricing, and images — built to appear in GeM searches and convert government buyers.

  • HSN code mapping
  • Technical specification writing
  • Competitive pricing analysis
  • GeM search optimisation
03
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Authorised Reseller Programme

Build a governed network of OEM-authorised GeM sellers who represent your products in every bid, every state — with margin protection built in from day one.

  • Reseller vetting & onboarding
  • OEM authorisation letters
  • Margin-protected floor pricing
  • Ongoing compliance governance
04
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Product Awareness & Buyer Outreach

Structured outreach to 300+ procurement officers in central ministries, PSUs, and state departments — before tenders are published, so your products are pre-specified.

  • Ministry & PSU outreach
  • Buyer-seller networking events
  • Digital awareness campaigns
  • Procurement intelligence
Outcomes & Proof

What OEMs achieve
with Indiquad

Benchmarks from OEMs active on the Indiquad platform. Results vary by category and starting point.

40–80
Authorised Resellers Activated
Average resellers enrolled and actively bidding within 90 days of OEM onboarding, across IT hardware and networking categories.
Indiquad platform data, 2024
3.2×
Increase in GeM Bid Volume
OEMs with an Indiquad-managed reseller network see over 3× more active bids vs. direct-only GeM participation.
Avg. across active OEM programs, 2024
28
States with Active Coverage
Pan-India reseller footprint means your product can be procured by any government entity, anywhere in India, on GeM.
Network coverage, June 2025
Case Study · IT Hardware OEM · Delhi NCR
47Resellers activated
₹2.3 CrGeM orders in Q1
68 daysOnboarding to first bid

"Indiquad handled everything from BIS documentation to reseller authorisation letters. We went from zero GeM presence to active bids in 23 states within the first quarter."

— Head of Sales, IT Hardware Brand, North India

Case Study · Surveillance & CCTV OEM · Mumbai
31Resellers in 3 months
4 PSUsBuyer outreach done
100%Compliance clean

"The catalogue structuring alone doubled our enquiry rate. Government buyers could finally find and specify our products correctly in tenders — that's the real ROI."

— National Sales Manager, Surveillance OEM, Mumbai

Talk to an OEM Specialist →
For Resellers & Sellers

Get OEM authorisation.
Win more bids.
Get paid faster.

Indiquad gives GeM resellers what they actually need — official OEM authorisation letters, structured bid intelligence, and a verified pan-India demand pipeline that finds opportunities before competitors do.

Apply to Join the Network →
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OEM Authorisation Letters

Official auth letters from verified OEM brands — the #1 document needed to win GeM bids. Without it, you compete on price alone and lose to larger players.

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Competitive, Margin-Protected Pricing

OEM floor pricing prevents undercutting. Earn 8–22% gross margins by selling on authorisation and service — not price wars.

✓ You qualify if you have:
Active GST Registration
GeM Seller Account (or we'll help you register)
Minimum 1 year in business
Relevant product category experience
What Resellers Get

Everything you need to
win on GeM — in one place.

Most resellers lose bids because of weak paperwork, cash flow gaps, or limited product range. Indiquad solves all three — at once.

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Access to 50+ Premium OEM Catalogues

Sell products from verified OEM partners across IT hardware, networking, surveillance, AV, and more. Early access to newly onboarded brands gives you first-mover advantage in new categories before competitors get in.

50+ OEM brands
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OEM Authorisation — Your Bid Differentiator

Official OEM authorisation letters for every brand you sell. Government buyers and GeM bid requirements explicitly ask for authorisation — without it you compete on price alone. With it, you compete on credibility.

Official auth letters
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Bid Intelligence & Daily Alerts

Daily GeM tender monitoring, RAC alerts, and technical bid writing support. Know about government procurement opportunities before your competitors — and get support writing the winning response.

Daily bid alerts
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Pan-India Demand Pipeline

Structured demand programs across enterprise and government procurement in all 28 states. OEM-aligned selling models route verified demand directly to enrolled resellers who are authorised and ready to fulfil.

28 state coverage
Our Framework

Three Pillars of GeM Growth

Every participant in the Indiquad ecosystem succeeds through three purpose-built pillars — designed to work together, not in isolation.

01
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OEM Enablement

Complete GeM readiness — registration, compliance, catalogue, reseller activation, and government buyer outreach.

  • GeM OEM Registration & BIS/STQC
  • Catalogue Structuring & HSN Mapping
  • Authorised Reseller Programme
  • PLI, MII & DPIIT Support
  • Government Procurement Analytics
Start OEM Enablement →
02
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Reseller Network

18,000+ verified sellers with OEM authorisation and bid intelligence across all 28 states.

  • 18,000+ GeM Registered Sellers
  • Official OEM Authorisation Letters
  • GST, MSME & GeM Verified
  • Daily Bid Alerts & RAC Intelligence
  • Margin-Protected OEM Pricing 8–22%
Join as Reseller →
03
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Product Awareness

Government procurement is won before the tender drops. Indiquad runs structured outreach so products are pre-specified.

  • 300+ Verified Procurement Officers
  • Ministry & PSU Outreach Programs
  • Buyer–Seller Events (PIN-code targeting)
  • OEM-Authorised Digital Campaigns
  • Procurement Intelligence Reports
  • GeM Category Visibility Programs
Plan an Awareness Program →
The Process

From onboarding to order fulfilment

A governed, end-to-end process engineered for government procurement timelines and compliance requirements.

OEM Joins
Registration & onboarding
Compliance & Catalogue
BIS, HSN, specs live
Resellers Activated
Auth letters issued
Buyer Awareness
Ministry & PSU outreach
Bid Participation
Tenders, RAC, direct
Order on GeM
Buyer confirms
Fulfilment & Payment
Delivered, paid
Pillar Three

Government procurement is won
before the tender is published.

Indiquad runs structured outreach to 300+ procurement officers across central ministries, PSUs, and state departments — so your product is already shortlisted when the RFQ drops.

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Ministry & PSU Outreach

Direct awareness programs targeting procurement officials in central ministries, PSUs, and defence establishments.

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Buyer–Seller Events

Curated networking events down to PIN-code level targeting — bringing buyers and OEMs face to face, with measurable outcomes.

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Digital Campaigns

Targeted digital outreach across verified enterprise and government buyer networks for GeM category visibility.

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Procurement Intelligence

Category-wise analysis of government spending patterns to position your products where demand is highest and growing fastest.

300+ verified procurement officers in our network

Indiquad maintains direct relationships with procurement decision-makers across 12 central ministries, 40+ PSUs, and 18 state-level departments — actively purchasing in technology, hardware, and related categories on GeM.

12 Central Ministries
40+ PSUs
18 State Departments

Past buyer–seller events run by Indiquad

We have delivered curated events connecting government buyers with OEMs and authorised resellers. Results are tracked — not just attendance numbers. Every event produces measurable pipeline.

Bengaluru — Feb 2025 · 140 attendees
Delhi NCR — Nov 2024 · 210 attendees
Mumbai — Aug 2024 · 185 attendees
Hyderabad — May 2024 · 160 attendees
Common Questions

Questions OEMs & Resellers
ask before joining.

GeM registration is step one of ten. Most OEMs stall after registration because they lack the reseller network to bid at volume, the catalogue quality to appear in buyer searches, and the awareness programs to influence specifications before tenders drop. Indiquad activates all of this — turning a dormant GeM presence into an active revenue engine.
Traditional distributors are usually not GeM-registered, may not hold active GeM seller accounts, and rarely have bid participation capability or RAC expertise. Indiquad's network specifically consists of GeM-registered, GST-verified sellers who actively participate in government procurement bids. Your existing distributors may be able to join the Indiquad network too — we evaluate them as part of onboarding.
Indiquad operates on a structured programme model. OEMs engage through defined enablement packages with clear deliverables and timelines. Pricing is based on scope — product count, states covered, and services required. We do not earn commissions on transactions; our incentive is your GeM programme succeeding. Contact us for a tailored programme proposal.
Our compliance team handles BIS registration, STQC testing lab coordination, MII (Make in India) certification, and DPIIT registration for PLI eligibility. We manage documentation, liaise with testing bodies, and handle annual renewal. Products remain continuously procurement-eligible on GeM without your team needing to track regulatory changes.
Typically 6–8 weeks from signed agreement to active catalogue on GeM and first resellers enrolled. The timeline depends primarily on how quickly your team provides product documentation. Our fastest onboarding was 38 days for an IT hardware brand that had complete compliance documentation already in place.
No — we guide you through GeM registration as part of onboarding if you don't have one. You need an active GST registration and at least one year of business history. GeM seller registration is free, and our team handles the process so you can focus on selling from day one.
Indiquad facilitates formal OEM authorisation letters from verified brands in your product category. These are legally recognised documents on GeM that allow you to list and bid with OEM products under the brand's name. They are renewed annually and are category-specific. Having authorisation letters is the single most important factor in winning competitive GeM bids — government buyers and tender requirements explicitly ask for them.
OEM programmes on Indiquad are margin-protected — OEMs set floor pricing to prevent undercutting. Typical gross margins range from 8–22% depending on product category and volume. The key differentiator: you compete on authorisation, compliance, and service — not just price. This means sustainable margins, not a race to the bottom.
Independent GeM sellers typically win on price alone — which erodes margins and makes the business unsustainable. Indiquad-enrolled resellers win on authorisation, compliance documentation, and product credibility. This means better margins, access to OEM brands you couldn't source before, daily bid intelligence that finds opportunities early, and finance support that lets you take on larger orders.
Yes. Indiquad Technologies Pvt. Ltd. is a registered Indian company with GeM empanelment and DPIIT registration. All OEM and reseller programmes operate within GeM's regulatory framework and comply with GFR (General Financial Rules) requirements for government procurement.
We have active reseller presence across all 28 states. Deeper cluster density in Maharashtra, Delhi NCR, Karnataka, Tamil Nadu, Gujarat, Telangana, Uttar Pradesh, Rajasthan, and West Bengal — matching the highest-volume government procurement geographies. State-wise coverage reports are available upon request.
IT hardware (laptops, desktops, servers, storage), networking equipment, surveillance and CCTV, industrial automation, AV and conferencing, software and SaaS, power and UPS, access control, printers and peripherals, and electronic components. If your product category transacts on GeM, we can build a structured programme around it.
Indiquad is paid by OEMs through programme engagement fees for enablement services. We do not earn transaction commissions, do not mark up product pricing, and do not receive payments from resellers for access to OEM brands. Our incentives are fully aligned with OEM programme success — we grow when you grow on GeM.
Get Started

Talk to a GeM Specialist

Tell us who you are and what you need. We respond within 4 business hours — no spam, no obligations.

🏭 For OEMs & Brands

Ready to build a GeM-ready reseller network and grow government procurement revenue.

We respond within 4 business hours · No spam · No obligations

🤝 For Resellers & Sellers

Join the network — get OEM authorisation, bid support, and access to a verified demand pipeline to win more on GeM.

We respond within 4 business hours · No spam · No obligations

India's GeM opportunity is ₹4 lakh crore.
Your share starts here.

Whether you're an OEM wanting to scale government sales or a reseller ready to win more bids — Indiquad is your structured path to GeM success.

Our Story

About Indiquad

An enterprise enablement platform built to structure, simplify, and scale collaboration between OEMs, channel partners, EMS providers, and financial institutions across India's GeM ecosystem.

Our Mission

To enable enterprises across India by creating a trusted, transparent, and compliant ecosystem connecting OEMs, resellers, EMS providers, and financial institutions — reducing operational friction and supporting scalable, governance-led growth on GeM.

Our Vision

To become India's most trusted GeM enablement platform — setting benchmarks in transparency, compliance, and ecosystem-driven growth. A governed marketplace where every participant thrives through structure, not luck.

Leadership

Girish Mamtani

Co-Founder

18+ years of experience across enterprise technology, OEM ecosystems, and channel enablement initiatives spanning multiple regions in India.

Vikas Bhatnagar

Co-Founder

Specialist in finance enablement, enterprise operations, and governance-led scaling of complex multi-partner ecosystems across India.